EDUCATION

In May of 2016, I received my Bachelor of Arts in Advertising from Florida State University.   

Degree: BA Advertising, May 2016
Concentration: Advertising 
Minor: English 
Years Attended: 2013-2016
Honors: Dean's List  
Involvement: Kappa Delta Sorority, Advertising Club, Ethical Food Association, Collegiate Merchandising Association, Clutch Magazine Advertising Director Spring '16, Teacher's Assistant for Intro to Advertising: Fall '16
Years Attended: 2012-2013
Major: Public Relations
Honors: President's List 
Teacher's Assistant Digital Photography Spring '13, Dance Company, Photography Club
 

I'm an experienced digital marketing professional who thrives working with a team to strategize, cultivate and analyze the success of ground-breaking campaigns. My highly motivated personality allows me to produce top results simultaneously for a wide range of clients from fashion and tech to healthcare and fitness brands. If you like what you see, don't hesitate to contact me.

WORK EXPERIENCE

 

Persephone Social

Freelance Paid Media Buyer: July 2020 - Current

Coordinates, manages and optimizes data-driven paid media strategies for four luxury hotels. Continuation of previous position with new company name after closure of NY office due to Covid19.  

Chandelier Creative

Freelance Media Buyer, Paid Social: November 2018 - June 2020

Managed all paid media strategy, placements, monitoring, optimization and reporting for Facebook, Instagram, Twitter, Youtube, and Pinterest. Specialized in increasing luxury hotel bookings and growing social media followings while increasing engagements. Worked cohesively with content team to create ad campaigns seamlessly integrated with organic. Drove $1M in revenue for 15-20 total clients yearly, a 34X avg. ROAS. Clients included Accor Hotels, W Aspen, Hamilton Princess Bermuda, Sugar Beach Viceroy, The Knickerbocker Hotel, and more.    

Calvin Klein

Freelance Social Media Manager: July - October 2018

Supported the global digital marketing department with full-time, freelance social media content management, calendar development, creative briefs for social media shoots & events, project management, posting, and analytics. Curated feed content, copywrote, boosted posts, set up product tagging for Raf Simons’ NYFW SS19, and the Fall ‘18 Kardashian/Jenner Jeans & Underwear Campaign.  

VMG Creative

Social Media Manager: May 2017 - June 2018

Developed social media strategies, provided creative direction, wrote content, managed paid media & influencer marketing, and oversaw posting and community management for health/wellness and luxury real estate clients such as HFZ Capital Group, Power Up Snacks, RXR Realty, and Ripple Foods (ad hoc client). Managed client relationships, scopes of work, deliverables, reporting and resource allocation. Supported brand strategy team to provide digital content strategy for clients including Essie, Stretch’d, and City Row. Hired, trained, and managed social media interns/community managers. 

Socialfly

Junior Account Manager / Community Manager: June 2016 - May 2017

Planned, managed, and executed social media strategies for fitness, tech, beauty & jewelry brands to ensure client goals and KPIs were reached and surpassed. Clients included Skyn Iceland, Cargo Cosmetics, CanadaMark Diamonds, and Bodyspace Fitness. Boosted posts on Facebook, conducted influencer marketing, and performed daily community management for 5-15 accounts. Trained and managed a team of two community managers. Managed live IG Stories coverage of Maxim Magazine’s Superbowl LI party including red carpet and brand partnership coverage.   

Bow Stern Marketing Communications

Account Management Intern: May - August 2015

Assisted in account management and marketing strategy. Wrote copy for e-blasts, press releases, blogs, and social media calendars. Ceated PR media lists through Cision. Lead a comprehensive PR initiative for healthcare client, TPCA, increasing campaign awareness by 10%. 

The Zimmerman Agency

Account Servicing Intern: January - May 2014

Monitored and conducted research for client strategies, presentations, and media timelines. Project managed client’s ads through intranet software to finalize assets. Edited professional copy for digital and print ads for The Ritz Carlton, The Hyatt, and Visit Tallahassee. 

Judy Casey Inc.

Intern: June - July 2011

Supported CEO with management of clothing & hair stylists, makeup artists, and photographers. Art directed talent portfolios in preparation for client review & assisted in client meetings. Reorganized and updated the list of client information in Microsoft Excel. 

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SKILLS

  •  Paid Social, Creative Strategy, Copywriting, Graphic Design (social), Influencer Marketing, Scheduling & Posting, Community Management, Photography/Content Creation

  • Proficient in Facebook Ads Manager, Adobe Photoshop & Lightroom, Microsoft Office Suite, G Suite, Sprinklr, Meltwater, Sprout Social & Sysomos

  • Google Analytics & Hootsuite Certified

 

FULL RESUMÉ