5 WAYS FACEBOOK IS ATTEMPTING TO BOLSTER ITS RELATIONSHIP WITH JOURNALISTS
February 9, 2017
In a time saturated with fake news and disconnected information, Facebook is launching a program called “The Facebook Journalism Project” to strengthen its relationship with journalists and publishers. Much of their news release included vague verbiage of future promises, so we’re breaking down what we’ve already seen benefiting the industry.
1. Instant Articles
Instant Article testing is perhaps the strongest way Facebook has partnered with journalists to minimize webpage load time and allow publishers to present multiple articles to their audience in an easily consumable format. This way, the user doesn’t even have to leave Facebook to read an article from their favorite media outlet.
Facebook Blueprint offers a free e-learning training guide customized specifically for journalists. Since journalism guidelines differ greatly from typical brands and local businesses, this training is geared towards discovering content, creating stories and building an audience for journalists.
The cycle of Facebook acquisitions doesn’t cease to expand to the journalism market. Facebook recently absorbed this platform for surfacing stories, measuring social performance, and identifying influencers. Media outlets currently using the service include NPR, BBC, BuzzFeed, and Vox.
4. Facebook Live
Page admins can now designate specific accounts, or journalists, as contributors who can go live on behalf of the station. This is a great way to tap into live video for unplanned, authentic content.
5. Fact Checking
Facebook has partnered with organizations under Poynter’s International Fact Checking Code of Principles in order to combat the fake news movement that has infected our feeds. When an article is reported by users, Facebook will submit the article in question to these third party fact-checking applications. We’re happy to hear a solution has been decided upon, but its observable results which are more eager for.